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After months of intense planning and preparation, Bridgeman’s new e-commerce website has launched. Our Digital Manager, Naomi Hepworth, reveals all.
What is the e-commerce website?
It’s our new online sales platform. It holds all the previous functions of browsing, researching and lightboxing images, but now they can also be requested for purchase online. If your requested images have no further copyright to be cleared, they will be delivered straight to your email after the reproduction fee is paid, without having to liaise with our sales team. If the images are still in copyright, or there are other queries, our sales team will get back to you with a quote for any additional costs.
What are the advantages of this new system?
This new e-commerce functionality will streamline the purchasing process. Images that are out of artist’s copyright account for almost half of Bridgeman’s existing sales, so this new function will, firstly, provide clients with rights-cleared images immediately and, secondly, allows the Bridgeman sales agents to dedicate more time to customers with complicated requirements. This will create a more straightforward experience, and allow us to better cater to all our clients’ needs.
Aside from e-commerce, how else does the new website differ from the old one?
Our new website is now simpler and more intuitive. We wanted to create a site that was helpful and supportive to visitors, whether they wanted to research images or license them. Each step of the image-licensing journey is clearly marked with eye-catching visuals. For example on the homepage, the search-box is the largest icon to emphasise the start of the picture research process.
Once the initial search has been made, pink icon buttons guide visitors through the next possible steps, whether they are adding the image to their trolley for purchase or a lightbox to review and buy later.
With our white background and clean lines, attention will be continuously drawn to the backbone of the website: Bridgeman’s collection of iconic images and footage.
Register or login to your account to create lightboxes or purchase images and footage for licensing.