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CEO ANDRE DOSE PRESENTS THE NAME AND LOGO OF SWITZERLANDS NEW FLAG CARRIER., 2002-01-31 (photo)

IMAGE number
REU7583076
Image title
CEO ANDRE DOSE PRESENTS THE NAME AND LOGO OF SWITZERLANDS NEW FLAG CARRIER., 2002-01-31 (photo)
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Photographer
Vincent Kessler
Medium
photograph
Date
2002 AD (C21st AD)
Shooting Date
2002-01-31
Image description

CEO Andre Dose presents the new name and logo of Switzerlands new flag carrier, which will fly under the name of SWISS, during a news conference of the the former regional airline Crossair in Basle January 31, 2002. Canadian-born style guru Tyler Brule has been picked to help with the rebranding of the blended Crossair/Swissair group. The multi-billion-dollar national airline industry rescue project was drafted by the Swiss government and private sector after debt-ridden Swissair - then called SAirGroup - collapsed due to a drop in air travel following the September 11 attacks on landmarks in the United States. REUTER/Vincent Kessler REUTERS VK/MR/

Photo credit
REUTERS/Vincent Kessler / Bridgeman Images
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