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Advertising blotter of household cleaning products “Au Négre”, early 20th century (illustration)

IMAGE number
PCT7211486
Image title
Advertising blotter of household cleaning products “Au Négre”, early 20th century (illustration)
Auto-translated text View Original Source
Photographer
Patrice Cartier
Medium
illustration
Date
1900 AD - 1920 AD (C19th AD - C20th AD)
Image description

Advertising blotter of the French brand of household cleaning products “Au Négre”, early 20th century (bleach, soda crystals, rice starch) - These products sold in drugstores were used to restore whiteness and shine to linen (shirt collar, cuffs etc) - the image of the African smiling with all his white teeth is used to mark contrast, as was often the case at that time in advertising, readily imbued with naive racism (see Banania GU0012 and GU0013, as well as GUT5298, GUT7824, GUT7839 to GUT7842, GUT8812, GUT8818 and GUT8942)

Photo credit
© Patrice Cartier. All rights reserved 2024 / Bridgeman Images
Image keywords
20th century / Africa / 1900s / 1910s / France / Europe / man / cleaning / cleaning product / advertising / racism / society / housework / print / explicit

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Asset - General information
Largest available format 3403 × 2179 px 2 MB
Dimension [pixels] Dimension in 300dpi [mm] File size [MB] Online Purchase
Large 3403 × 2179 px 288 × 184 mm 1.7 MB
Medium 1024 × 656 px 87 × 56 mm 856 KB

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