BP CHIEF EXECUTIVE SIR JOHN BROWNE SHOWS OFF NEW LOGO, 2000-07-24 (photo)

Sir John Browne, Chief Executive of British Petroleum (BP) shows off the new company logo at their headquarters in central London July 24 2000. Old economy stalwart BP Amoco unveiled the new "green" global brand image and an online revamp of its gasoline stations on Monday, portraying itself as the supermajor of choice for the environmentally-aware motorist. Browne said a new green, yellow and white sunburst corporate logo, replacing BP's venerable shield and named the Helios mark after the sun god of ancient Greece, showed a commitment to the environment and to solar power. But he acknowledged that despite the heavily green tinge to the campaign, the priority of the world's number three publicly-traded energy company remained the bottom line. DJM